TUNE Noga Erez - Views ft. Reo Cragun & ROUSSO
Today Noga Erez states her claim on 2020, dropping the first track from the long awaited follow up to her 2017 debut album ‘Off The Radar’.
The Tel Aviv-based artist has already built a reputation for pulling no punches when it comes to speaking her mind, and new track “Views” sees her combination of acerbic lyrics, sass and undeniably catchy pop hooks on peak form. “Views”- quite literally referencing the absurdity of paying for views on social media - is a song about loss of confidence and mistrust in a world defined by the game of social media. It's about false promotion of self; it's about the over-saturation of information; it's about realising that promoting your personal life, your image and your micro-world often overshadows your true voice – in this case the music.
The track features vocals from Erez’s collaborative partner, Ori Rousso, and a verse by LA-based hip-hop artist Reo Cragun. “In my verse I tried to voice that insecurity that can lead to people faking or buying views to portray an appearance of success. I wanted to relate to that feeling, not to criticise” Erez explains. “We thought it would be more interesting to have a counter perspective to mine so we reached out to Reo and he came back with his magnifying verse about (as I understand it) how this sort of stuff comes back to haunt you in the end.”
The accompanying video was directed by Indy Hait. Erez comments: "Views is one of those songs that was inspiring and easy to write a visual piece for. The 'endless staircase' idea came to me after writing four treatments for the video. That's when Indy came in and started to strip away all the bullshit, layer by layer. He stripped the idea down to it's core and in his unique style and aesthetic, directed a piece that only has significant & memorable moments in it.”
Noga Erez burst onto the scene with ‘Off The Radar’ in 2017, winning acclaim across the globe. While the music she makes in collaboration with her partner and co-writer, composer and producer Ori Rousso, exploits many of the more physical, dynamic elements of electronic & pop music, it also embraces a cerebral sensitivity that’s made her one of her home city’s most exciting, idiosyncratic artists. The grainy textures and potent atmospheres forged with her synths and ingenious beats bravely straddle genres.
Her 2018 standalone singles “Bad Habits” and “Cash Out (feat. SAMMUS),” and 2019 collaboration with ECHO, “Chin Chin” saw her continuing to forge a path of uncompromising and unpredictable, gritty, truth-seeking alt-pop. “Views” marks the start of the next chapter in her career, with a new full-length and extensive live dates set to follow later in 2020. Watch this space!